The beginning

“I am more Peruvian than a potato” or the Spanish version of “soy más peruano que la papa” is a typical expression that Peruvians use to state their country of origin. Effectively, the potato was one of the goods that our ancestors, the Inkas, cultivated in great amounts to feed their families. However, Peru is more than potatoes; it is a unique country in South America due to its diversity of flora and fauna. In flora, coffee is one of the traditional goods that has had a huge impact on the Peruvian economy and the life of thousands of farmers.

Peruvian coffee is one of the most unique products around the world because of the altitude at which it is produced. Cajamarca is of one the regions in Peru where farmers have been producing organic coffee for decades. To be more specific, Jaen is one of the places in Cajamarca where farmers cultivate this great product.

Peruvian coffee farmers have had many challenges to overcome. Many years ago, they used to sell their product to wholesalers and retailers who took most of the profits, but nowadays farmers are able to directly export their product by being part of co-ops.  Under this system, farmers receive a better price for their coffee. One of the cooperatives is Cooperativa Valle del Marañón (Coopvama) which is located in the city of Jaen, Peru. Coopvama started exporting unroasted green coffee to Europe, the United States, Canada, etc. in 2010, and it has benefited many families since then. My close relatives and neighbors are part of this co-op.

My brother Juan (on the left) and I in 1999

Because Peru is more than potatoes, I want to use this platform to share the greatness of Peruvian coffee. I want to connect with coffee lovers around the globe, share stories, and videos of the daily life of coffee farmers in Peru. I am convinced that this would be the beginning to establish a close relationship between coffee producers and consumers worldwide.